My ePortfolio part 4 assignment
- rjf0303
- Jun 16, 2018
- 2 min read
Updated: Jun 17, 2018
Hello again to everyone and welcome to my first video blog post. This video blog is for my ePortfolio part 4 assignment for my ODU Persuasion COMM333 course.
The objective of this assignment was to analyze 5 advertisements—identifying motivational appeals used within the messages and critically assessing the ads effectiveness. Then, record a 4-5 minute presentation on YouTube sharing my analysis.
I will also be addressing other questions in my video blog:
a. Identify the advertisement—what is it promoting/selling/etc.
Who is the target audience? I will clearly explain why I identified this group/s.
b. What medium is it from? (TV/radio/podcast/flyer/print/etc)
How does that impact the message within the ad (for ex. the use of verbal or nonverbal persuasive tactics).
c. What motivational appeal(s) are present? I will clearly explain how it is evident within the ad. Critically relate these appeal(s) to the target audience and medium in order too:
i. Offer an evaluation—is the ad effective? Why or why not? I will use my research and
course materials to support my argument, not just an opinion.
ii. Did any ads cause harm to the reputation? Why or why not? I will use research and
course materials to support my argument, not just an opinion.
Below is a link to my YouTube video blog in case the above video doesn’t work. Also below are the links to my 5 advertisement/commercials that I choose to analyze so you can watch and enjoy them too.
Bob Fluegel’s ePortfolio part 4 video blog
1. Middle Seat, Doritos Super Bowl 2015
2. Dog Fetch, Doritos Super Bowl 2013
3. Goat 4 Sale, Doritos Super Bowl 2013
4. Sling Baby, Doritos Super Bowl 2012
5. Pug Attack, Doritos Super Bowl 2011
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